Expected ROI

Chance of grabbing entire TAM

Chance Of Becoming As Big As Nearest Worst Competitor

Chance Of Failure To Launch (Then Funds Returned)

Value Of Largest Competitor

This Should Equal 1 (100%) based off chance metrics

The Valuation

Chance Of Pivot To Something Worth Current Value

Worst Competitor Valuation

Chance Of Total Loss

Chance of becoming as big as biggest competitor

Value Of Entire Market