Expected ROI
Chance of grabbing entire TAM
Chance Of Becoming As Big As Nearest Worst Competitor
Chance Of Failure To Launch (Then Funds Returned)
Value Of Largest Competitor
This Should Equal 1 (100%) based off chance metrics
The Valuation
Chance Of Pivot To Something Worth Current Value
Worst Competitor Valuation
Chance Of Total Loss
Chance of becoming as big as biggest competitor
Value Of Entire Market